One of the many advertising strategies (promotion) that is used today is the online advertising (online advertising) over the Internet. Compared with other forms of advertising such as the use of large billboards and TV ads, online advertising and internet marketing or advertising is regarded as one of the most affordable but it is a successful form of advertising. This is because prices are relatively cheaper and much easier to achieve (the point), compared with establishing a billboard or TV ad, So what is online advertising or internet advertising that?

Definition of Online Advertising?

Online advertising is advertising method using the Internet and World Wide Web with the purpose of marketing message (promotion) to attract customers. Although the word itself describes only one agenda, online ads are usually divided into several parts or engineering. According to the professionasl Internet Advertising, online advertising includes several techniques such as contextual ads on search engine results pages (search engines), banner ads (banner ads), Rich Media Ads (advertising interactiv involving digital media such as audio and video streaming), an ad network Social (social network advertising), online advertising based on the classification (online classified advertising), advertising networks (advertising networks) and e-mail marketing, and even e - mail spam.

Advantages compared with conventional methods

Since the emergence of online technology into the current boom, companies throughout the world have greatly benefited from it to convey their messages simultaneously throughout the world. Through the use of this, some professionals and then make a few reports of these advantages compared with conventional methods such as a billboard and TV ads.

According to Internet Advertising consultants, the benefits of using online advertising include:

Immediately publish information and content. One of the many struggle to establish an ad is the time that companies have to wait before actually making their ads published. Online advertising, however, makes it much easier and faster, and does not limit the geographic scope and time. Therefore, interactive ads that appear to present fresh challenges for advertisers, which until now still interruptive strategy adopted (eg TV ads).

Efficiency investments advertisers. Online advertising allows for adjustment of advertising, including website content and posted. For example, AdWords and AdSense ads that appear possible on the relevant web pages or in addition to the search results with keywords that have been selected first.

Payment Method. Whatever variation of the selected purchases, payment is usually relative to the response the audience, what more with the many online payment processor that is currently widely available bleak paypal, alertpay, ain Neteler and so on.

Unethical methods of online advertising

In addition to ethical methods of online advertising, such as the use of user-friendly applications, there is also a class method that advertising is considered unethical and perhaps even illegal. These include external applications which alter the system settings (such as the browser's home page), pop-ups, and insert ads into web pages non-afiliasia, pplications were usually labeled as spyware or adware.

Story by the gold millenium market centre

Tags: culture , feature , internet marketing , online advertising